Editing, Finding What’s Real to You

April 13, 2021


On this show...We are initiating our internal filter, editing our narrative, what we consume, and what we say, to find what’s real to us! Everyone wants your time and your attention, loading you down with their ideas and opinions. It can feel like a tug-o-war, swaying your perception to the point of breaking. How do you feel about who you are, what you see, and where you’re going? What would you like to do, to feel, to become? Not sure? No wonder! How could you possibly find time and space to consider your own feelings on anything? No more! It’s not your job to consume everything you hear and it’s not your responsibility to weigh in on every topic or to even have a strong opinion one way or another. We are all working our way through life trying to find balance, love, peace, and respect. To understand our purpose and to embrace our true potential. You have the power to edit and today we start to assert that ability for our own good! 

How people gather knowledge has definitely changed through the centuries. My crude way of following that timeline might look like this: early man had to experience things first hand to learn what is good and what is bad. He has scars from running with scissors, singed flanges from touching fire, broken bones from learning about depth perception and his own mortality, and so on. He then began passing these lessons down to the next generation. I’m sure just like the telephone game, the message became a bit muddy and so through the ages, we’ve repeated the same trials only to come up with the same conclusion. 

Over time, lessons that were not experienced firsthand began to circulate mixed with personal opinion and focused agenda started to surface. “If you don’t watch it your face will freeze like that”.  “That beer will put hair on your chest” - maybe that was just my Father but you get the point. 

Things that we heard growing up still stick. Some might call them limiting beliefs. A way of thinking that was given to you that has yet to be tested. This could be personal to you like: “you’re not smart enough”, “you’re too lazy to be taken seriously”. Or they could be about the world around you, influencing your view of people, places, or even feelings. 

At some point, it can feel like your thoughts and ideas are not even yours at all but instead absorbed through family, friends, coworkers, media, and public opinion. 

Remez Sasson gives us his thoughts: Are You the Creator of Your Thoughts? An article from his blog Success Consciousness.

  • You can do so by starting to pay closer attention to your thoughts and ask yourself whether they are helpful or not and whether you need them.
  • You can do so by practicing concentration exercises and meditation.
  • You can do so by adopting an attitude of detachment toward your thoughts.
  • You can do so by striving not to take what people say personally.
  • Try to think with common sense and without bias.
  • Do not take anything for granted or accept what you hear, see or read without some independent thinking.

Marketing is a science for a reason. It isn’t just about cute, thought-provoking pictures and clever messaging. There is a science that takes into consideration how you learn, what will resonate with you, and what will cause you to take action. “Call to action”. Every marketer knows the piece falls flat without a clear call to action. What next. If it’s just information that doesn’t invoke a response, then it’s worthless. 

Most of the time we are unaware of the effect marketing has on us and other times we are mildly aware...man that burger looks so good, ugh now I’m hungry!

Let’s dig into this idea with  14 Psychological Marketing Tips for Customer Mind Control - an article by Cydney Hatch

  1. The People Mirrors 
  2. The Jingle Jam
  3. The Psychology of Color
  4. The FOMO Feeling
  5. The Subtle Design
  6. The Sale Mindset
  7. The Consistency Comfort
  8. The Need of Images
  9. The Serial Exposure
  10. The Power of Choice
  11. The Emotion Message
  12. The Created Community
  13. The Give and Get
  14. The Power of Three

How many times a day do you have a thought and then spend time wondering about the answer. Reasoning based on piecing together the information you have gathered. Problem-solving and investigating using your mind. You don’t. You pick up a device and “google it”. It’s like throwing the ball and having the dog bring it back. Google - “fetch!” And an answer is served up

Allie Volpe helps us with some strategy in How to Stay Sane When the World Seems Crazy - an article she wrote for the NY Times.

  • Why we catastrophize
  • Accept uncertainty
  • Stick to the facts
  • Avoid all-or-nothing thinking
  • Take care of yourself
  • Get involved

...and reach out. Forming real relationships and conversations is a great way to live in the moment, bounce ideas off another person. Share, learn, and grow. 


CHALLENGE: Don’t sit idle letting unfiltered information, ideas, and opinions consume you. Edit thoughtfully, searching out the facts and allowing what is real to take root. Your thoughts and what you express matter. Reach out and talk it out.


I Know YOU Can Do It!

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